Is the MVP Customer Loyalty Program the same as a retainer? > Partner Forums

Partner Portal

For more information,
contact:

Kristine Gomez
Marketing Valet
kgomez@marketingvalet.com
916-290-9356

Partner Forums

Unanswered Active Topics

Forums Search

Subject: Is the MVP Customer Loyalty Program the same as a retainer?

Email me when someone replies to this thread.

Author

Messages

Admin

Posts:66

07/15/2009 12:21 AM	Quote Reply
It is similar in that clients pay a set monthly fee. But with the MVP program, 100% the client's monthly fee is applied towards tangible production deliverables. This increases transparency and minimizes guesswork, especially when clients try to allocate their scarce marketing budget. The MVP program rewards them for planning ahead. You have to be careful about using the term "retainer," because it may have a negative connotation (we've all bad experiences with them) and/or they may be too difficult to execute if the client's legal and finance department have to get involved.

Forums > General > General Topics > Is the MVP Customer Loyalty Program the same as a retainer?

Quick Reply